Hottest business trends

4 Hottest Business Trends

The marketplace has begun more and more competitive over the past few decades as the self managed business trend took off. Especially when the Internet plays a huge role in distributing how people communicate, business becomes very variable in types, sizes, and managements.
The following 4 trends were selected for longevity, market awareness & potential profitability

Youth market
Plays a large part in the general consumers, the youth generation is a significant market force. Particularly, businesses like teen driving school, music, sport supplements, etc. Look at the huge size of Muscle Magazine and Muscle & Fitness as the teenage bodybuilding markets have grown, so has the advertising.

Green power
The care of mother Earth is still a big concern of society. 74% of American adults acknowledge the global warming theory, resulting in the desire for green power. This trend will be supported by businesses reducing reliance on oil & gas with new forms of energy like wind power, or energy saving products. Wind power experienced a 1.7 billion dollar increase in new equipment during 2001 (American Wind Energy Association).

Quality of life
The convergence of rising health care costs in all developed countries, the aging of the baby boomer, the desire to keep our youth, and growing life expectancy. This brings in a wide range of products and services such as; botox and energy drinks, to nutraceuticals & wrinkle creams. Ironically, women are willing to spend a spectacular amount of money on anti aging cream each year.

Internet
Look for growing markets in e-learning and online gaming. Also, many small businesses use Internet as a trading place and for the advertising purpose. With billions of dollars of goods sold online, many businesses will need assistance in website rebuilds and search engine optimization. Don't forget computer security as well.

These are the 4 hottest trends for small and large businesses for the past few decades. The impact of these long-term trends will continue to shape markets and industries. I hope you find this article helpful to choose a busineds type of your own.
Until then, good luck and stay motivated ;)

Source: Internet

 .::TREND ALERT::.  || New Media Advertising ||

What Is New Media Advertising?

Nowadays, companies and businesses uses the new technology for advertising through media, particularly on the Internet.Over the years, the tradition advertising's influence on consumers has decreased resulting in finding a new route for the marketing industry. Meanwhile, the amount of people joined the Internet for communication, receiving news, and shopping increases rapidly. As a result, online media becomes the most efficient way to reach the majority of consumers.

How Does New Media Affects Consumer?

It consists of websites, newscasts, RSS news feeds, blogs (web logs), vlogs (video logs), and social networking. Therefore, new media is very interactive and available to anyone who can access onto the Internet. These choices are very common and are a way to gain global audience. Evidence suggests that advertising is no longer the main influence. More likely, consumers are learning about products via trusted peers, such as celebrities, bloggers (include both web and video), buyers and so on. They visit other buyer's blogs, or forum discussions to look for the valuable reviews. Personally, I do not believe in commercials. I learn about the products via previous user's opinions and ratings. By that, I become more confident in making decisions.

How To Use New Media In Marketing?

These days, marketers are maximizing the potential of online media. Different types of media serve the same purpose of showing customers exactly what they are getting. Companies are not only building websites, but also hiring staff to blog and run forums about the products with positive and valuable feedback. This will persuade consumers to believe in the products and have trust in the brands.

Let me know your opinions below

Good luck and stay motivated ;)